In L.A., getting paid to go green - Los Angeles Times Sunstarter

In L.A., getting paid to go green - Los Angeles Times: "Jenal said that could hamstring a key objective of the solar program: familiarizing the public with alternative energy sources.

"What the LADWP did right is to see this as a way to get solar throughout a lot of different places in the city. It demystifies the whole concept," Jenal said. "From the stated goal, there is no place better than nonprofits -- places where people come to congregate, come to learn -- for them to learn about the value of sustainable energy."

Leslie of the LABC said residents and smaller organizations that can't shoulder the cost of a full solar installation can still invest as shareholders in nearby projects, and would see a return once these projects become profitable.

"We didn't want a program that would only be for a select part of the city," Leslie said. "We want to make sure that solar is diverse."

"We have sunshine over 300 days a year. The sun's free," she said, "so the better we get at harnessing it, the better off we're going to be.""



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